Call Me Liz is a bespoke brand management company that specializes in taking art-focused products to the boutique market: from sketch-to-shelf.
One of the biggest challenges of this brand identity was that the business as a whole serves a lot of purposes. Externally, it manages and helps boutique brands grow. Internally, Call Me Liz acts as a hub for a collection of brand’s employees like housing job postings, employee handbooks, and organizational charts. But the brand needed to be expandable as the business grows, expanding its offerings and portfolio collection, like a podcast, for example.
From a more personal perspective, Call Me Liz’s owner, Beth Snyder, wanted the brand to be a reflection of her personal style and her personality. As I developed the brand identity, I knew I wanted to bring in some colorful chaos, while still making it feel structured and sophisticated.
See the brand in action at callmeliz.co.
“Matt nailed the concept on the first try! It was easy and professional from the beginning. I feel like he heard my input and then perfectly executed the brand look and feel.”
— Beth Snyder, Owner & Founder of Call Me Liz, 1canoe2, and Hemlock Goods