Hemlock

Creative Direction
Brand Identity
Art Direction & Photography

Agency: Hoot Design Company
Client: Hemlock Goods
Copywriting: Abby MacKinnon

Hemlock Goods, a bandana company started by Beth Snyder, came to Hoot Design Company to refine their business’s direction and to grow their brand. Inspired by their brand idea and one-liner: ‘For everyday adventures’, this brand identity honed in on the motivations and uniqueness of Hemlock’s brand advocate while staying true to Beth’s vision. With an intentional balance of a clean look and feel with Hemlock’s organically designed bandanas, Hemlock’s new visual brand helped their team refine content, growing their Instagram account by 6k+ followers in less than a year, develop a new website with the user’s experience in mind, and guide their visuals in a refreshing new way.